Today, we’re happy to announce some exciting news: we’ve launched a new company, Reverb.

In her 2007 TED talk, Erin McKean presented her vision for a different kind of dictionary –  dynamic and ever-growing, it would be easily accessible online and give people a more comprehensive understanding of a word’s meaning beyond just a standard definition. That dictionary became Wordnik.

Five years later, Wordnik has grown into an active community with over a hundred thousand word enthusiasts, billions of words, billions of example sentence, tens of thousands of lists, hundreds of thousands of pronunciations, related words, and comments.

All the while our development team has been building a pretty massive technology infrastructure to support Wordnik. But the reality is our technology is much bigger on the inside than the outside, and as we discovered, was created to understand not just the meaning of one word, as Wordnik does, but the associations between ideas in context.

It was along those lines that we started Reverb: to find and connect these rich associations between words, ideas, content, and people, and to create an Internet that works a little bit like how people think.

The word reverb reflects how these connected associations reverberate online – they gather and expand around you as you explore the Internet. The number of associations and the way they connect through Reverb will play a major role in shaping how people discover content and engage with it.

We’re also very pleased to announce that Mike Maples, managing partner at leading venture capital firm, FLOODGATE, has joined the Reverb Board of Directors. To say that we’re thrilled and honored to have someone with Mike’s knowledge, experience and influential reach on our team is an understatement. He’s been an invaluable adviser over the past several months, and has provided a wealth of great advice and insight as we worked to bring Reverb to life. We’re looking forward to working with him even more closely as we expand on our vision.

Reverb is focused on building products that help people engage more deeply with the information they uncover and choose to read, and to surface compelling content, directly and indirectly related to the topics they care most about. As people engage more with our products, we’ll be able to better understand each person uniquely so we can ultimately provide discovery and reading experiences that are more personal, satisfying, and enjoyable.

While we’re hard at work on new, never-before seen applications and services planned for the first half of this year, our currently available products include: Reverb for Publishers (formerly launched as Related Content By Wordnik), now generally available; Reverb for Developers (including Wordnik API, Swagger, Atmosphere, and Scalatra); and of course Wordnik. You can also learn more about Reverb at our new corporate site.

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